Discovery+ brand profile in the United States 2024
How high is the brand awareness of Discovery+ in the United States?
When it comes to video-on-demand users, brand awareness of Discovery+ is at 78 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Discovery+ in the United States?
In total, 22 percent of U.S. video-on-demand users say they like Discovery+. However, in actuality, among the 78 percent of U.S. respondents who know Discovery+, 28 percent of people like the brand.
What is the usage share of Discovery+ in the United States?
All in all, 19 percent of video-on-demand users in the United States use Discovery+. That means, of the 78 percent who know the brand, 24 percent use them.
How loyal are the users of Discovery+?
Around 15 percent of video-on-demand users in the United States say they are likely to use Discovery+ again. Set in relation to the 19 percent usage share of the brand, this means that 79 percent of their users show loyalty to the brand.
What's the buzz around Discovery+ in the United States?
In February 2024, about 20 percent of U.S. video-on-demand users had heard about Discovery+ in the media, on social media, or in advertising over the past four weeks. Of the 78 percent who know the brand, that's 26 percent, meaning at the time of the survey there's some buzz around Discovery+ in the United States.
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