Peacock brand profile in the United States 2022
How high is the brand awareness of Peacock in the United States?
When it comes to video-on-demand users, brand awareness of Peacock is at 81% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peacock in the United States?
In total, 28% of U.S. video-on-demand users say they like Peacock. However, in actuality, among the 81% of U.S. respondents who know Peacock, 35% of people like the brand.
What is the usage share of Peacock in the United States?
All in all, 28% of video-on-demand users in the United States use Peacock. That means, of the 81% who know the brand, 35% use them.
How loyal are the users of Peacock?
Around 22% of video-on-demand users in the United States say they are likely to use Peacock again. Set in relation to the 28% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Peacock in the United States?
In March 2022, about 23% of U.S. video-on-demand users had heard about Peacock in the media, on social media, or in advertising over the past four weeks. Of the 81% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Peacock in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Peacock is at 81% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peacock in the United States?
In total, 28% of U.S. video-on-demand users say they like Peacock. However, in actuality, among the 81% of U.S. respondents who know Peacock, 35% of people like the brand.
What is the usage share of Peacock in the United States?
All in all, 28% of video-on-demand users in the United States use Peacock. That means, of the 81% who know the brand, 35% use them.
How loyal are the users of Peacock?
Around 22% of video-on-demand users in the United States say they are likely to use Peacock again. Set in relation to the 28% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Peacock in the United States?
In March 2022, about 23% of U.S. video-on-demand users had heard about Peacock in the media, on social media, or in advertising over the past four weeks. Of the 81% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Peacock in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
