DAZN brand profile in the United States 2022
How high is the brand awareness of DAZN in the United States?
When it comes to video-on-demand users, brand awareness of DAZN is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DAZN in the United States?
In total, 6% of U.S. video-on-demand users say they like DAZN. However, in actuality, among the 30% of U.S. respondents who know DAZN, 20% of people like the brand.
What is the usage share of DAZN in the United States?
All in all, 6% of video-on-demand users in the United States use DAZN. That means, of the 30% who know the brand, 20% use them.
How loyal are the users of DAZN?
Around 3% of video-on-demand users in the United States say they are likely to use DAZN again. Set in relation to the 6% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around DAZN in the United States?
In March 2022, about 7% of U.S. video-on-demand users had heard about DAZN in the media, on social media, or in advertising over the past four weeks. Of the 30% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around DAZN in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of DAZN is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DAZN in the United States?
In total, 6% of U.S. video-on-demand users say they like DAZN. However, in actuality, among the 30% of U.S. respondents who know DAZN, 20% of people like the brand.
What is the usage share of DAZN in the United States?
All in all, 6% of video-on-demand users in the United States use DAZN. That means, of the 30% who know the brand, 20% use them.
How loyal are the users of DAZN?
Around 3% of video-on-demand users in the United States say they are likely to use DAZN again. Set in relation to the 6% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around DAZN in the United States?
In March 2022, about 7% of U.S. video-on-demand users had heard about DAZN in the media, on social media, or in advertising over the past four weeks. Of the 30% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around DAZN in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
