FreshDirect brand profile in the United States 2022
How high is the brand awareness of FreshDirect in the United States?
When it comes to online grocery delivery users, brand awareness of FreshDirect is at 45% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is FreshDirect in the United States?
In total, 11% of U.S. online grocery delivery users say they like FreshDirect. However, in actuality, among the 45% of U.S. respondents who know FreshDirect, 24% of people like the brand.
What is the usage share of FreshDirect in the United States?
All in all, 9% of online grocery delivery users in the United States use FreshDirect. That means, of the 45% who know the brand, 20% use them.
How loyal are the customers of FreshDirect?
Around 5% of online grocery delivery users in the United States say they are likely to use FreshDirect again. Set in relation to the 9% usage share of the brand, this means that 56% of their customers show loyalty to the brand.
What's the buzz around FreshDirect in the United States?
In March 2022, about 9% of U.S. online grocery delivery users had heard about FreshDirect in the media, on social media, or in advertising over the past four weeks. Of the 45% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around FreshDirect in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online grocery delivery users, brand awareness of FreshDirect is at 45% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is FreshDirect in the United States?
In total, 11% of U.S. online grocery delivery users say they like FreshDirect. However, in actuality, among the 45% of U.S. respondents who know FreshDirect, 24% of people like the brand.
What is the usage share of FreshDirect in the United States?
All in all, 9% of online grocery delivery users in the United States use FreshDirect. That means, of the 45% who know the brand, 20% use them.
How loyal are the customers of FreshDirect?
Around 5% of online grocery delivery users in the United States say they are likely to use FreshDirect again. Set in relation to the 9% usage share of the brand, this means that 56% of their customers show loyalty to the brand.
What's the buzz around FreshDirect in the United States?
In March 2022, about 9% of U.S. online grocery delivery users had heard about FreshDirect in the media, on social media, or in advertising over the past four weeks. Of the 45% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around FreshDirect in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
