Peapod brand profile in the United States 2022
How high is the brand awareness of Peapod in the United States?
When it comes to online grocery delivery users, brand awareness of Peapod is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peapod in the United States?
In total, 6% of U.S. online grocery delivery users say they like Peapod. However, in actuality, among the 37% of U.S. respondents who know Peapod, 16% of people like the brand.
What is the usage share of Peapod in the United States?
All in all, 5% of online grocery delivery users in the United States use Peapod. That means, of the 37% who know the brand, 14% use them.
How loyal are the customers of Peapod?
Around 3% of online grocery delivery users in the United States say they are likely to use Peapod again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Peapod in the United States?
In March 2022, about 6% of U.S. online grocery delivery users had heard about Peapod in the media, on social media, or in advertising over the past four weeks. Of the 37% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Peapod in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online grocery delivery users, brand awareness of Peapod is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peapod in the United States?
In total, 6% of U.S. online grocery delivery users say they like Peapod. However, in actuality, among the 37% of U.S. respondents who know Peapod, 16% of people like the brand.
What is the usage share of Peapod in the United States?
All in all, 5% of online grocery delivery users in the United States use Peapod. That means, of the 37% who know the brand, 14% use them.
How loyal are the customers of Peapod?
Around 3% of online grocery delivery users in the United States say they are likely to use Peapod again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Peapod in the United States?
In March 2022, about 6% of U.S. online grocery delivery users had heard about Peapod in the media, on social media, or in advertising over the past four weeks. Of the 37% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Peapod in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
