How high is the brand awareness of N26 in the United States? When it comes to neobanking and neobrokerage users, brand awareness of N26 is at 32% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is N26 in the United States? In total, 3% of U.S. neobanking and neobrokerage users say they like N26. However, in actuality, among the 32% of U.S. respondents who know N26, 9% of people like the brand.
What is the usage share of N26 in the United States? All in all, 5% of neobanking and neobrokerage users in the United States use N26. That means, of the 32% who know the brand, 16% use them.
How loyal are the customers of N26? Around 3% of neobanking and neobrokerage users in the United States say they are likely to use N26 again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around N26 in the United States? In March 2022, about 5% of U.S. neobanking and neobrokerage users had heard about N26 in the media, on social media, or in advertising over the past four weeks. Of the 32% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around N26 in the United States.
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N26 brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to neobanking & neobrokerage, which of the following brands do you like?"
Brand usage: "When it comes to neobanking & neobrokerage, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to neobanking & neobrokerage, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (April 27, 2022). N26 brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/forecasts/1304987/n26-neobanking-and-neobrokerage-brand-profile-in-the-united-states
Statista. "N26 brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022." Chart. April 27, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/forecasts/1304987/n26-neobanking-and-neobrokerage-brand-profile-in-the-united-states
Statista. (2022). N26 brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/forecasts/1304987/n26-neobanking-and-neobrokerage-brand-profile-in-the-united-states
Statista. "N26 Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Neobanking and Neobrokerage Users in The United States in 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/forecasts/1304987/n26-neobanking-and-neobrokerage-brand-profile-in-the-united-states
Statista, N26 brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022 Statista, https://www.statista.com/forecasts/1304987/n26-neobanking-and-neobrokerage-brand-profile-in-the-united-states (last visited November 23, 2024)
N26 brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022 [Graph], Statista, April 27, 2022. [Online]. Available: https://www.statista.com/forecasts/1304987/n26-neobanking-and-neobrokerage-brand-profile-in-the-united-states