Clubhouse brand profile in the United States 2022
How high is the brand awareness of Clubhouse in the United States?
When it comes to social media users, brand awareness of Clubhouse is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Clubhouse in the United States?
In total, 5% of U.S. social media users say they like Clubhouse. However, in actuality, among the 24% of U.S. respondents who know Clubhouse, 21% of people like the brand.
What is the usage share of Clubhouse in the United States?
All in all, 5% of social media users in the United States use Clubhouse. That means, of the 24% who know the brand, 21% use them.
How loyal are the users of Clubhouse?
Around 4% of social media users in the United States say they are likely to use Clubhouse again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Clubhouse in the United States?
In March 2022, about 6% of U.S. social media users had heard about Clubhouse in the media, on social media, or in advertising over the past four weeks. Of the 24% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Clubhouse in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of Clubhouse is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Clubhouse in the United States?
In total, 5% of U.S. social media users say they like Clubhouse. However, in actuality, among the 24% of U.S. respondents who know Clubhouse, 21% of people like the brand.
What is the usage share of Clubhouse in the United States?
All in all, 5% of social media users in the United States use Clubhouse. That means, of the 24% who know the brand, 21% use them.
How loyal are the users of Clubhouse?
Around 4% of social media users in the United States say they are likely to use Clubhouse again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Clubhouse in the United States?
In March 2022, about 6% of U.S. social media users had heard about Clubhouse in the media, on social media, or in advertising over the past four weeks. Of the 24% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Clubhouse in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
