Bambu brand profile in the United States 2022
When it comes to neobanking and neobrokerage users, brand awareness of Bambu is at 40% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bambu in the United States?
In total, 11% of U.S. neobanking and neobrokerage users say they like Bambu. However, in actuality, among the 40% of U.S. respondents who know Bambu, 28% of people like the brand.
What is the usage share of Bambu in the United States?
All in all, 13% of neobanking and neobrokerage users in the United States use Bambu. That means, of the 40% who know the brand, 32% use them.
How loyal are the customers of Bambu?
Around 7% of neobanking and neobrokerage users in the United States say they are likely to use Bambu again. Set in relation to the 13% usage share of the brand, this means that 54% of their customers show loyalty to the brand.
What's the buzz around Bambu in the United States?
In March 2022, about 13% of U.S. neobanking and neobrokerage users had heard about Bambu in the media, on social media, or in advertising over the past four weeks. Of the 40% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Bambu in the United States.
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