Dave brand profile in the United States 2022
How high is the brand awareness of Dave in the United States?
When it comes to neobanking and neobrokerage users, brand awareness of Dave is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dave in the United States?
In total, 20% of U.S. neobanking and neobrokerage users say they like Dave. However, in actuality, among the 56% of U.S. respondents who know Dave, 36% of people like the brand.
What is the usage share of Dave in the United States?
All in all, 19% of neobanking and neobrokerage users in the United States use Dave. That means, of the 56% who know the brand, 34% use them.
How loyal are the customers of Dave?
Around 11% of neobanking and neobrokerage users in the United States say they are likely to use Dave again. Set in relation to the 19% usage share of the brand, this means that 58% of their customers show loyalty to the brand.
What's the buzz around Dave in the United States?
In March 2022, about 18% of U.S. neobanking and neobrokerage users had heard about Dave in the media, on social media, or in advertising over the past four weeks. Of the 56% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Dave in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Dave is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dave in the United States?
In total, 20% of U.S. neobanking and neobrokerage users say they like Dave. However, in actuality, among the 56% of U.S. respondents who know Dave, 36% of people like the brand.
What is the usage share of Dave in the United States?
All in all, 19% of neobanking and neobrokerage users in the United States use Dave. That means, of the 56% who know the brand, 34% use them.
How loyal are the customers of Dave?
Around 11% of neobanking and neobrokerage users in the United States say they are likely to use Dave again. Set in relation to the 19% usage share of the brand, this means that 58% of their customers show loyalty to the brand.
What's the buzz around Dave in the United States?
In March 2022, about 18% of U.S. neobanking and neobrokerage users had heard about Dave in the media, on social media, or in advertising over the past four weeks. Of the 56% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Dave in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
