Quorn brand profile in the United States 2022
How high is the brand awareness of Quorn in the United States?
When it comes to meat substitutes users, brand awareness of Quorn is at 40% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Quorn in the United States?
In total, 9% of U.S. meat substitutes users say they like Quorn. However, in actuality, among the 40% of U.S. respondents who know Quorn, 22% of people like the brand.
What is the usage share of Quorn in the United States?
All in all, 7% of meat substitutes users in the United States use Quorn. That means, of the 40% who know the brand, 18% use them.
How loyal are the customers of Quorn?
Around 6% of meat substitutes users in the United States say they are likely to use Quorn again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Quorn in the United States?
In March 2022, about 5% of U.S. meat substitutes users had heard about Quorn in the media, on social media, or in advertising over the past four weeks. Of the 40% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Quorn in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Quorn is at 40% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Quorn in the United States?
In total, 9% of U.S. meat substitutes users say they like Quorn. However, in actuality, among the 40% of U.S. respondents who know Quorn, 22% of people like the brand.
What is the usage share of Quorn in the United States?
All in all, 7% of meat substitutes users in the United States use Quorn. That means, of the 40% who know the brand, 18% use them.
How loyal are the customers of Quorn?
Around 6% of meat substitutes users in the United States say they are likely to use Quorn again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Quorn in the United States?
In March 2022, about 5% of U.S. meat substitutes users had heard about Quorn in the media, on social media, or in advertising over the past four weeks. Of the 40% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Quorn in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
