Current brand profile in the United States 2022
How high is the brand awareness of Current in the United States?
When it comes to neobanking and neobrokerage users, brand awareness of Current is at 60% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Current in the United States?
In total, 21% of U.S. neobanking and neobrokerage users say they like Current. However, in actuality, among the 60% of U.S. respondents who know Current, 35% of people like the brand.
What is the usage share of Current in the United States?
All in all, 21% of neobanking and neobrokerage users in the United States use Current. That means, of the 60% who know the brand, 35% use them.
How loyal are the customers of Current?
Around 13% of neobanking and neobrokerage users in the United States say they are likely to use Current again. Set in relation to the 21% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Current in the United States?
In March 2022, about 20% of U.S. neobanking and neobrokerage users had heard about Current in the media, on social media, or in advertising over the past four weeks. Of the 60% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Current in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Current is at 60% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Current in the United States?
In total, 21% of U.S. neobanking and neobrokerage users say they like Current. However, in actuality, among the 60% of U.S. respondents who know Current, 35% of people like the brand.
What is the usage share of Current in the United States?
All in all, 21% of neobanking and neobrokerage users in the United States use Current. That means, of the 60% who know the brand, 35% use them.
How loyal are the customers of Current?
Around 13% of neobanking and neobrokerage users in the United States say they are likely to use Current again. Set in relation to the 21% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Current in the United States?
In March 2022, about 20% of U.S. neobanking and neobrokerage users had heard about Current in the media, on social media, or in advertising over the past four weeks. Of the 60% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Current in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
