Wise brand profile in the United States 2022
How high is the brand awareness of Wise in the United States?
When it comes to neobanking and neobrokerage users, brand awareness of Wise is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wise in the United States?
In total, 6% of U.S. neobanking and neobrokerage users say they like Wise. However, in actuality, among the 37% of U.S. respondents who know Wise, 16% of people like the brand.
What is the usage share of Wise in the United States?
All in all, 5% of neobanking and neobrokerage users in the United States use Wise. That means, of the 37% who know the brand, 14% use them.
How loyal are the customers of Wise?
Around 4% of neobanking and neobrokerage users in the United States say they are likely to use Wise again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Wise in the United States?
In March 2022, about 4% of U.S. neobanking and neobrokerage users had heard about Wise in the media, on social media, or in advertising over the past four weeks. Of the 37% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Wise in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Wise is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wise in the United States?
In total, 6% of U.S. neobanking and neobrokerage users say they like Wise. However, in actuality, among the 37% of U.S. respondents who know Wise, 16% of people like the brand.
What is the usage share of Wise in the United States?
All in all, 5% of neobanking and neobrokerage users in the United States use Wise. That means, of the 37% who know the brand, 14% use them.
How loyal are the customers of Wise?
Around 4% of neobanking and neobrokerage users in the United States say they are likely to use Wise again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Wise in the United States?
In March 2022, about 4% of U.S. neobanking and neobrokerage users had heard about Wise in the media, on social media, or in advertising over the past four weeks. Of the 37% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Wise in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
