Lightlife brand profile in the United States 2022
When it comes to meat substitutes users, brand awareness of Lightlife is at 44% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lightlife in the United States?
In total, 12% of U.S. meat substitutes users say they like Lightlife. However, in actuality, among the 44% of U.S. respondents who know Lightlife, 27% of people like the brand.
What is the usage share of Lightlife in the United States?
All in all, 10% of meat substitutes users in the United States use Lightlife. That means, of the 44% who know the brand, 23% use them.
How loyal are the customers of Lightlife?
Around 6% of meat substitutes users in the United States say they are likely to use Lightlife again. Set in relation to the 10% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Lightlife in the United States?
In March 2022, about 10% of U.S. meat substitutes users had heard about Lightlife in the media, on social media, or in advertising over the past four weeks. Of the 44% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Lightlife in the United States.
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