How high is the brand awareness of Gardein in the United States? When it comes to meat substitutes users, brand awareness of Gardein is at 59 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gardein in the United States? In total, 23 percent of U.S. meat substitutes users say they like Gardein.
What is the usage share of Gardein in the United States? All in all, 18 percent of meat substitutes users in the United States use Gardein.
How loyal are the customers of Gardein? Around 14 percent of meat substitutes users in the United States say they are likely to use Gardein again.
What's the buzz around Gardein in the United States? In July 2023, about 14 percent of U.S. meat substitutes users had heard about Gardein in the media, on social media, or in advertising over the past four weeks.
Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United States in 2024
Respondents who use meat substitutes. Residential online popzation.
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (August 26, 2024). Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United States in 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1304962/gardein-meat-substitutes-brand-profile-in-the-united-states
Statista. "Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United States in 2024." Chart. August 26, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1304962/gardein-meat-substitutes-brand-profile-in-the-united-states
Statista. (2024). Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United States in 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1304962/gardein-meat-substitutes-brand-profile-in-the-united-states
Statista. "Gardein Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Meat Substitutes Users in The United States in 2024." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/forecasts/1304962/gardein-meat-substitutes-brand-profile-in-the-united-states
Statista, Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United States in 2024 Statista, https://www.statista.com/forecasts/1304962/gardein-meat-substitutes-brand-profile-in-the-united-states (last visited December 23, 2024)
Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United States in 2024 [Graph], Statista, August 26, 2024. [Online]. Available: https://www.statista.com/forecasts/1304962/gardein-meat-substitutes-brand-profile-in-the-united-states
