HMBradley brand profile in the United States 2022
When it comes to neobanking and neobrokerage users, brand awareness of HMBradley is at 32% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HMBradley in the United States?
In total, 5% of U.S. neobanking and neobrokerage users say they like HMBradley. However, in actuality, among the 32% of U.S. respondents who know HMBradley, 16% of people like the brand.
What is the usage share of HMBradley in the United States?
All in all, 4% of neobanking and neobrokerage users in the United States use HMBradley. That means, of the 32% who know the brand, 12% use them.
How loyal are the customers of HMBradley?
Around 2% of neobanking and neobrokerage users in the United States say they are likely to use HMBradley again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around HMBradley in the United States?
In March 2022, about 4% of U.S. neobanking and neobrokerage users had heard about HMBradley in the media, on social media, or in advertising over the past four weeks. Of the 32% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around HMBradley in the United States.
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