Boca brand profile in the United States 2022
When it comes to meat substitutes users, brand awareness of Boca is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Boca in the United States?
In total, 21% of U.S. meat substitutes users say they like Boca. However, in actuality, among the 54% of U.S. respondents who know Boca, 39% of people like the brand.
What is the usage share of Boca in the United States?
All in all, 20% of meat substitutes users in the United States use Boca. That means, of the 54% who know the brand, 37% use them.
How loyal are the customers of Boca?
Around 15% of meat substitutes users in the United States say they are likely to use Boca again. Set in relation to the 20% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Boca in the United States?
In March 2022, about 17% of U.S. meat substitutes users had heard about Boca in the media, on social media, or in advertising over the past four weeks. Of the 54% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Boca in the United States.
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