How high is the brand awareness of Sable in the United States? When it comes to neobanking and neobrokerage users, brand awareness of Sable is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sable in the United States? In total, 6% of U.S. neobanking and neobrokerage users say they like Sable. However, in actuality, among the 35% of U.S. respondents who know Sable, 17% of people like the brand.
What is the usage share of Sable in the United States? All in all, 7% of neobanking and neobrokerage users in the United States use Sable. That means, of the 35% who know the brand, 20% use them.
How loyal are the customers of Sable? Around 4% of neobanking and neobrokerage users in the United States say they are likely to use Sable again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Sable in the United States? In March 2022, about 5% of U.S. neobanking and neobrokerage users had heard about Sable in the media, on social media, or in advertising over the past four weeks. Of the 35% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Sable in the United States.
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Sable brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to neobanking & neobrokerage, which of the following brands do you like?"
Brand usage: "When it comes to neobanking & neobrokerage, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to neobanking & neobrokerage, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (April 27, 2022). Sable brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/forecasts/1304953/sable-neobanking-and-neobrokerage-brand-profile-in-the-united-states
Statista. "Sable brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022." Chart. April 27, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/forecasts/1304953/sable-neobanking-and-neobrokerage-brand-profile-in-the-united-states
Statista. (2022). Sable brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/forecasts/1304953/sable-neobanking-and-neobrokerage-brand-profile-in-the-united-states
Statista. "Sable Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Neobanking and Neobrokerage Users in The United States in 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/forecasts/1304953/sable-neobanking-and-neobrokerage-brand-profile-in-the-united-states
Statista, Sable brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022 Statista, https://www.statista.com/forecasts/1304953/sable-neobanking-and-neobrokerage-brand-profile-in-the-united-states (last visited November 23, 2024)
Sable brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022 [Graph], Statista, April 27, 2022. [Online]. Available: https://www.statista.com/forecasts/1304953/sable-neobanking-and-neobrokerage-brand-profile-in-the-united-states