Varo brand profile in the United States 2022
How high is the brand awareness of Varo in the United States?
When it comes to neobanking and neobrokerage users, brand awareness of Varo is at 65% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Varo in the United States?
In total, 19% of U.S. neobanking and neobrokerage users say they like Varo. However, in actuality, among the 65% of U.S. respondents who know Varo, 29% of people like the brand.
What is the usage share of Varo in the United States?
All in all, 19% of neobanking and neobrokerage users in the United States use Varo. That means, of the 65% who know the brand, 29% use them.
How loyal are the customers of Varo?
Around 14% of neobanking and neobrokerage users in the United States say they are likely to use Varo again. Set in relation to the 19% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Varo in the United States?
In March 2022, about 16% of U.S. neobanking and neobrokerage users had heard about Varo in the media, on social media, or in advertising over the past four weeks. Of the 65% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Varo in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Varo is at 65% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Varo in the United States?
In total, 19% of U.S. neobanking and neobrokerage users say they like Varo. However, in actuality, among the 65% of U.S. respondents who know Varo, 29% of people like the brand.
What is the usage share of Varo in the United States?
All in all, 19% of neobanking and neobrokerage users in the United States use Varo. That means, of the 65% who know the brand, 29% use them.
How loyal are the customers of Varo?
Around 14% of neobanking and neobrokerage users in the United States say they are likely to use Varo again. Set in relation to the 19% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Varo in the United States?
In March 2022, about 16% of U.S. neobanking and neobrokerage users had heard about Varo in the media, on social media, or in advertising over the past four weeks. Of the 65% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Varo in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
