Ukraine was estimated to have the largest share of digital in the total advertising spending among countries in Central and Eastern Europe (CEE), followed by Estonia and Croatia. In 2024, online ads accounted for almost 80 percent of Ukraine's total advertising expenditure. To compare, in Poland, this share stood at 56 percent. Among the countries in the region, the lowest portion was recorded in Serbia at just over 45 percent.
Estimated share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2024, by selected country
Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital out-of-home, digital banner, digital audio, digital classifieds, and influencer advertising.
The figures only display B2B spending, are based on advertising spending, and exclude agency commissions, rebates, production costs, and taxes.
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Statista Market Insights. (July 1, 2024). Estimated share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2024, by selected country [Graph]. In Statista. Retrieved September 28, 2024, from https://www.statista.com/forecasts/1304439/cee-digital-share-of-ad-spend-by-country
Statista Market Insights. "Estimated share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2024, by selected country." Chart. July 1, 2024. Statista. Accessed September 28, 2024. https://www.statista.com/forecasts/1304439/cee-digital-share-of-ad-spend-by-country
Statista Market Insights. (2024). Estimated share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2024, by selected country. Statista. Statista Inc.. Accessed: September 28, 2024. https://www.statista.com/forecasts/1304439/cee-digital-share-of-ad-spend-by-country
Statista Market Insights. "Estimated Share of Digital in Total Advertising Expenditure in Central and Eastern Europe (Cee) in 2024, by Selected Country." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/forecasts/1304439/cee-digital-share-of-ad-spend-by-country
Statista Market Insights, Estimated share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2024, by selected country Statista, https://www.statista.com/forecasts/1304439/cee-digital-share-of-ad-spend-by-country (last visited September 28, 2024)
Estimated share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2024, by selected country [Graph], Statista Market Insights, July 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1304439/cee-digital-share-of-ad-spend-by-country
