Ravensburger brand profile in Germany 2022
How high is the brand awareness of Ravensburger in Germany?
When it comes to toys and baby online shop users, brand awareness of Ravensburger is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ravensburger in Germany?
In total, 44% of German toys and baby online shop users say they like Ravensburger. However, in actuality, among the 80% of German respondents who know Ravensburger, 55% of people like the brand.
What is the usage share of Ravensburger in Germany?
All in all, 28% of toys and baby online shop users in Germany use Ravensburger. That means, of the 80% who know the brand, 35% use them.
How loyal are the customers of Ravensburger?
Around 24% of toys and baby online shop users in Germany say they are likely to use Ravensburger again. Set in relation to the 28% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Ravensburger in Germany?
In July 2022, about 19% of German toys and baby online shop users had heard about Ravensburger in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Ravensburger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to toys and baby online shop users, brand awareness of Ravensburger is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ravensburger in Germany?
In total, 44% of German toys and baby online shop users say they like Ravensburger. However, in actuality, among the 80% of German respondents who know Ravensburger, 55% of people like the brand.
What is the usage share of Ravensburger in Germany?
All in all, 28% of toys and baby online shop users in Germany use Ravensburger. That means, of the 80% who know the brand, 35% use them.
How loyal are the customers of Ravensburger?
Around 24% of toys and baby online shop users in Germany say they are likely to use Ravensburger again. Set in relation to the 28% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Ravensburger in Germany?
In July 2022, about 19% of German toys and baby online shop users had heard about Ravensburger in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Ravensburger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
