Puzzle.de brand profile in Germany 2022
When it comes to toys and baby online shop users, brand awareness of Puzzle.de is at 29% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Puzzle.de in Germany?
In total, 9% of German toys and baby online shop users say they like Puzzle.de. However, in actuality, among the 29% of German respondents who know Puzzle.de, 31% of people like the brand.
What is the usage share of Puzzle.de in Germany?
All in all, 6% of toys and baby online shop users in Germany use Puzzle.de. That means, of the 29% who know the brand, 21% use them.
How loyal are the customers of Puzzle.de?
Around 4% of toys and baby online shop users in Germany say they are likely to use Puzzle.de again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Puzzle.de in Germany?
In July 2022, about 4% of German toys and baby online shop users had heard about Puzzle.de in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Puzzle.de in Germany.
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