Sky Go brand profile in the UK 2022
How high is the brand awareness of Sky Go in the UK?
When it comes to video-on-demand users, brand awareness of Sky Go is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sky Go in the UK?
In total, 25% of UK video-on-demand users say they like Sky Go. However, in actuality, among the 82% of UK respondents who know Sky Go, 30% of people like the brand.
What is the usage share of Sky Go in the UK?
All in all, 23% of video-on-demand users in the UK use Sky Go. That means, of the 82% who know the brand, 28% use them.
How loyal are the users of Sky Go?
Around 19% of video-on-demand users in the UK say they are likely to use Sky Go again. Set in relation to the 23% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Sky Go in the UK?
In May 2022, about 17% of UK video-on-demand users had heard about Sky Go in the media, on social media, or in advertising over the past four weeks. Of the 82% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Sky Go in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Sky Go is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sky Go in the UK?
In total, 25% of UK video-on-demand users say they like Sky Go. However, in actuality, among the 82% of UK respondents who know Sky Go, 30% of people like the brand.
What is the usage share of Sky Go in the UK?
All in all, 23% of video-on-demand users in the UK use Sky Go. That means, of the 82% who know the brand, 28% use them.
How loyal are the users of Sky Go?
Around 19% of video-on-demand users in the UK say they are likely to use Sky Go again. Set in relation to the 23% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Sky Go in the UK?
In May 2022, about 17% of UK video-on-demand users had heard about Sky Go in the media, on social media, or in advertising over the past four weeks. Of the 82% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Sky Go in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
