Rakuten TV brand profile in the UK 2022
How high is the brand awareness of Rakuten TV in the UK?
When it comes to video-on-demand users, brand awareness of Rakuten TV is at 53% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rakuten TV in the UK?
In total, 5% of UK video-on-demand users say they like Rakuten TV. However, in actuality, among the 53% of UK respondents who know Rakuten TV, 9% of people like the brand.
What is the usage share of Rakuten TV in the UK?
All in all, 4% of video-on-demand users in the UK use Rakuten TV. That means, of the 53% who know the brand, 8% use them.
How loyal are the users of Rakuten TV?
Around 2% of video-on-demand users in the UK say they are likely to use Rakuten TV again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Rakuten TV in the UK?
In May 2022, about 4% of UK video-on-demand users had heard about Rakuten TV in the media, on social media, or in advertising over the past four weeks. Of the 53% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Rakuten TV in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Rakuten TV is at 53% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rakuten TV in the UK?
In total, 5% of UK video-on-demand users say they like Rakuten TV. However, in actuality, among the 53% of UK respondents who know Rakuten TV, 9% of people like the brand.
What is the usage share of Rakuten TV in the UK?
All in all, 4% of video-on-demand users in the UK use Rakuten TV. That means, of the 53% who know the brand, 8% use them.
How loyal are the users of Rakuten TV?
Around 2% of video-on-demand users in the UK say they are likely to use Rakuten TV again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Rakuten TV in the UK?
In May 2022, about 4% of UK video-on-demand users had heard about Rakuten TV in the media, on social media, or in advertising over the past four weeks. Of the 53% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Rakuten TV in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
