Mubi brand profile in the UK 2022
How high is the brand awareness of Mubi in the UK?
When it comes to video-on-demand users, brand awareness of Mubi is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mubi in the UK?
In total, 3% of UK video-on-demand users say they like Mubi. However, in actuality, among the 24% of UK respondents who know Mubi, 12% of people like the brand.
What is the usage share of Mubi in the UK?
All in all, 2% of video-on-demand users in the UK use Mubi. That means, of the 24% who know the brand, 8% use them.
How loyal are the users of Mubi?
Around 1% of video-on-demand users in the UK say they are likely to use Mubi again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Mubi in the UK?
In May 2022, about 1% of UK video-on-demand users had heard about Mubi in the media, on social media, or in advertising over the past four weeks. Of the 24% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Mubi in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Mubi is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mubi in the UK?
In total, 3% of UK video-on-demand users say they like Mubi. However, in actuality, among the 24% of UK respondents who know Mubi, 12% of people like the brand.
What is the usage share of Mubi in the UK?
All in all, 2% of video-on-demand users in the UK use Mubi. That means, of the 24% who know the brand, 8% use them.
How loyal are the users of Mubi?
Around 1% of video-on-demand users in the UK say they are likely to use Mubi again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Mubi in the UK?
In May 2022, about 1% of UK video-on-demand users had heard about Mubi in the media, on social media, or in advertising over the past four weeks. Of the 24% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Mubi in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
