HayU brand profile in the UK 2022
How high is the brand awareness of HayU in the UK?
When it comes to video-on-demand users, brand awareness of HayU is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HayU in the UK?
In total, 7% of UK video-on-demand users say they like HayU. However, in actuality, among the 55% of UK respondents who know HayU, 13% of people like the brand.
What is the usage share of HayU in the UK?
All in all, 6% of video-on-demand users in the UK use HayU. That means, of the 55% who know the brand, 11% use them.
How loyal are the users of HayU?
Around 4% of video-on-demand users in the UK say they are likely to use HayU again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around HayU in the UK?
In May 2022, about 7% of UK video-on-demand users had heard about HayU in the media, on social media, or in advertising over the past four weeks. Of the 55% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around HayU in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of HayU is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HayU in the UK?
In total, 7% of UK video-on-demand users say they like HayU. However, in actuality, among the 55% of UK respondents who know HayU, 13% of people like the brand.
What is the usage share of HayU in the UK?
All in all, 6% of video-on-demand users in the UK use HayU. That means, of the 55% who know the brand, 11% use them.
How loyal are the users of HayU?
Around 4% of video-on-demand users in the UK say they are likely to use HayU again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around HayU in the UK?
In May 2022, about 7% of UK video-on-demand users had heard about HayU in the media, on social media, or in advertising over the past four weeks. Of the 55% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around HayU in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
