iTunes brand profile in the UK 2022
How high is the brand awareness of iTunes in the UK?
When it comes to video-on-demand users, brand awareness of iTunes is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in the UK?
In total, 14% of UK video-on-demand users say they like iTunes. However, in actuality, among the 86% of UK respondents who know iTunes, 16% of people like the brand.
What is the usage share of iTunes in the UK?
All in all, 15% of video-on-demand users in the UK use iTunes. That means, of the 86% who know the brand, 17% use them.
How loyal are the users of iTunes?
Around 11% of video-on-demand users in the UK say they are likely to use iTunes again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around iTunes in the UK?
In May 2022, about 9% of UK video-on-demand users had heard about iTunes in the media, on social media, or in advertising over the past four weeks. Of the 86% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around iTunes in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of iTunes is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in the UK?
In total, 14% of UK video-on-demand users say they like iTunes. However, in actuality, among the 86% of UK respondents who know iTunes, 16% of people like the brand.
What is the usage share of iTunes in the UK?
All in all, 15% of video-on-demand users in the UK use iTunes. That means, of the 86% who know the brand, 17% use them.
How loyal are the users of iTunes?
Around 11% of video-on-demand users in the UK say they are likely to use iTunes again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around iTunes in the UK?
In May 2022, about 9% of UK video-on-demand users had heard about iTunes in the media, on social media, or in advertising over the past four weeks. Of the 86% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around iTunes in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
