Google Play Store brand profile in the UK 2023
How high is the brand awareness of Google Play Store in the UK?
When it comes to video-on-demand users, brand awareness of Google Play Store is at 88 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Play Store in the UK?
In total, 21 percent of UK video-on-demand users say they like Google Play Store. However, in actuality, among the 88 percent of UK respondents who know Google Play Store, 24 percent of people like the brand.
What is the usage share of Google Play Store in the UK?
All in all, 17 percent of video-on-demand users in the UK use Google Play Store. That means, of the 88 percent who know the brand, 19 percent use them.
How loyal are the users of Google Play Store?
Around 12 percent of video-on-demand users in the UK say they are likely to use Google Play Store again. Set in relation to the 17 percent usage share of the brand, this means that 71 percent of their users show loyalty to the brand.
What's the buzz around Google Play Store in the UK?
In May and June 2023, about 10 percent of UK video-on-demand users had heard about Google Play Store in the media, on social media, or in advertising over the past four weeks. Of the 88 percent who know the brand, that's 11 percent, meaning at the time of the survey there's little buzz around Google Play Store in the UK.
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