Disney+ brand profile in the UK 2022
How high is the brand awareness of Disney+ in the UK?
When it comes to video-on-demand users, brand awareness of Disney+ is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Disney+ in the UK?
In total, 45% of UK video-on-demand users say they like Disney+. However, in actuality, among the 94% of UK respondents who know Disney+, 48% of people like the brand.
What is the usage share of Disney+ in the UK?
All in all, 44% of video-on-demand users in the UK use Disney+. That means, of the 94% who know the brand, 47% use them.
How loyal are the users of Disney+?
Around 37% of video-on-demand users in the UK say they are likely to use Disney+ again. Set in relation to the 44% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Disney+ in the UK?
In May 2022, about 41% of UK video-on-demand users had heard about Disney+ in the media, on social media, or in advertising over the past four weeks. Of the 94% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around Disney+ in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Disney+ is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Disney+ in the UK?
In total, 45% of UK video-on-demand users say they like Disney+. However, in actuality, among the 94% of UK respondents who know Disney+, 48% of people like the brand.
What is the usage share of Disney+ in the UK?
All in all, 44% of video-on-demand users in the UK use Disney+. That means, of the 94% who know the brand, 47% use them.
How loyal are the users of Disney+?
Around 37% of video-on-demand users in the UK say they are likely to use Disney+ again. Set in relation to the 44% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Disney+ in the UK?
In May 2022, about 41% of UK video-on-demand users had heard about Disney+ in the media, on social media, or in advertising over the past four weeks. Of the 94% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around Disney+ in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
