DAZN brand profile in the UK 2022
How high is the brand awareness of DAZN in the UK?
When it comes to video-on-demand users, brand awareness of DAZN is at 32% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DAZN in the UK?
In total, 6% of UK video-on-demand users say they like DAZN. However, in actuality, among the 32% of UK respondents who know DAZN, 19% of people like the brand.
What is the usage share of DAZN in the UK?
All in all, 6% of video-on-demand users in the UK use DAZN. That means, of the 32% who know the brand, 19% use them.
How loyal are the users of DAZN?
Around 3% of video-on-demand users in the UK say they are likely to use DAZN again. Set in relation to the 6% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around DAZN in the UK?
In May 2022, about 6% of UK video-on-demand users had heard about DAZN in the media, on social media, or in advertising over the past four weeks. Of the 32% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around DAZN in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of DAZN is at 32% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DAZN in the UK?
In total, 6% of UK video-on-demand users say they like DAZN. However, in actuality, among the 32% of UK respondents who know DAZN, 19% of people like the brand.
What is the usage share of DAZN in the UK?
All in all, 6% of video-on-demand users in the UK use DAZN. That means, of the 32% who know the brand, 19% use them.
How loyal are the users of DAZN?
Around 3% of video-on-demand users in the UK say they are likely to use DAZN again. Set in relation to the 6% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around DAZN in the UK?
In May 2022, about 6% of UK video-on-demand users had heard about DAZN in the media, on social media, or in advertising over the past four weeks. Of the 32% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around DAZN in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
