Apple TV+ brand profile in the UK 2022
How high is the brand awareness of Apple TV+ in the UK?
When it comes to video-on-demand users, brand awareness of Apple TV+ is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple TV+ in the UK?
In total, 15% of UK video-on-demand users say they like Apple TV+. However, in actuality, among the 86% of UK respondents who know Apple TV+, 17% of people like the brand.
What is the usage share of Apple TV+ in the UK?
All in all, 15% of video-on-demand users in the UK use Apple TV+. That means, of the 86% who know the brand, 17% use them.
How loyal are the users of Apple TV+?
Around 10% of video-on-demand users in the UK say they are likely to use Apple TV+ again. Set in relation to the 15% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Apple TV+ in the UK?
In May 2022, about 22% of UK video-on-demand users had heard about Apple TV+ in the media, on social media, or in advertising over the past four weeks. Of the 86% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Apple TV+ in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Apple TV+ is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple TV+ in the UK?
In total, 15% of UK video-on-demand users say they like Apple TV+. However, in actuality, among the 86% of UK respondents who know Apple TV+, 17% of people like the brand.
What is the usage share of Apple TV+ in the UK?
All in all, 15% of video-on-demand users in the UK use Apple TV+. That means, of the 86% who know the brand, 17% use them.
How loyal are the users of Apple TV+?
Around 10% of video-on-demand users in the UK say they are likely to use Apple TV+ again. Set in relation to the 15% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Apple TV+ in the UK?
In May 2022, about 22% of UK video-on-demand users had heard about Apple TV+ in the media, on social media, or in advertising over the past four weeks. Of the 86% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Apple TV+ in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
