Clubhouse brand profile in the UK 2022
How high is the brand awareness of Clubhouse in the UK?
When it comes to social media users, brand awareness of Clubhouse is at 17% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Clubhouse in the UK?
In total, 1% of UK social media users say they like Clubhouse. However, in actuality, among the 17% of UK respondents who know Clubhouse, 6% of people like the brand.
What is the usage share of Clubhouse in the UK?
All in all, 2% of social media users in the UK use Clubhouse. That means, of the 17% who know the brand, 12% use them.
How loyal are the users of Clubhouse?
Around 1% of social media users in the UK say they are likely to use Clubhouse again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Clubhouse in the UK?
In May 2022, about 3% of UK social media users had heard about Clubhouse in the media, on social media, or in advertising over the past four weeks. Of the 17% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Clubhouse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of Clubhouse is at 17% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Clubhouse in the UK?
In total, 1% of UK social media users say they like Clubhouse. However, in actuality, among the 17% of UK respondents who know Clubhouse, 6% of people like the brand.
What is the usage share of Clubhouse in the UK?
All in all, 2% of social media users in the UK use Clubhouse. That means, of the 17% who know the brand, 12% use them.
How loyal are the users of Clubhouse?
Around 1% of social media users in the UK say they are likely to use Clubhouse again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Clubhouse in the UK?
In May 2022, about 3% of UK social media users had heard about Clubhouse in the media, on social media, or in advertising over the past four weeks. Of the 17% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Clubhouse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
