How high is the brand awareness of Clubhouse in the UK? When it comes to social media users, brand awareness of Clubhouse is at 17% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Clubhouse in the UK? In total, 1% of UK social media users say they like Clubhouse. However, in actuality, among the 17% of UK respondents who know Clubhouse, 6% of people like the brand.
What is the usage share of Clubhouse in the UK? All in all, 2% of social media users in the UK use Clubhouse. That means, of the 17% who know the brand, 12% use them.
How loyal are the users of Clubhouse? Around 1% of social media users in the UK say they are likely to use Clubhouse again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Clubhouse in the UK? In May 2022, about 3% of UK social media users had heard about Clubhouse in the media, on social media, or in advertising over the past four weeks. Of the 17% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Clubhouse in the UK.
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Clubhouse brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (May 20, 2022). Clubhouse brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1304378/clubhouse-social-media-brand-profile-in-the-united-kingdom
Statista. "Clubhouse brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2022." Chart. May 20, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1304378/clubhouse-social-media-brand-profile-in-the-united-kingdom
Statista. (2022). Clubhouse brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1304378/clubhouse-social-media-brand-profile-in-the-united-kingdom
Statista. "Clubhouse Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Social Media Users in The United Kingdom in 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/forecasts/1304378/clubhouse-social-media-brand-profile-in-the-united-kingdom
Statista, Clubhouse brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2022 Statista, https://www.statista.com/forecasts/1304378/clubhouse-social-media-brand-profile-in-the-united-kingdom (last visited August 24, 2024)
Clubhouse brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2022 [Graph], Statista, May 20, 2022. [Online]. Available: https://www.statista.com/forecasts/1304378/clubhouse-social-media-brand-profile-in-the-united-kingdom