How high is the brand awareness of Waitrose in the UK? When it comes to online grocery delivery users, brand awareness of Waitrose is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Waitrose in the UK? In total, 17% of UK online grocery delivery users say they like Waitrose. However, in actuality, among the 89% of UK respondents who know Waitrose, 19% of people like the brand.
What is the usage share of Waitrose in the UK? All in all, 10% of online grocery delivery users in the UK use Waitrose. That means, of the 89% who know the brand, 11% use them.
How loyal are the customers of Waitrose? Around 8% of online grocery delivery users in the UK say they are likely to use Waitrose again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Waitrose in the UK? In May 2022, about 12% of UK online grocery delivery users had heard about Waitrose in the media, on social media, or in advertising over the past four weeks. Of the 89% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Waitrose in the UK.
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Waitrose brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United Kingdom in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to online grocery delivery, which of the following brands do you like?"
Brand usage: "When it comes to online grocery delivery, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to online grocery delivery, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (May 20, 2022). Waitrose brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United Kingdom in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1304376/waitrose-online-grocery-delivery-brand-profile-in-the-united-kingdom
Statista. "Waitrose brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United Kingdom in 2022." Chart. May 20, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1304376/waitrose-online-grocery-delivery-brand-profile-in-the-united-kingdom
Statista. (2022). Waitrose brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1304376/waitrose-online-grocery-delivery-brand-profile-in-the-united-kingdom
Statista. "Waitrose Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Online Grocery Delivery Users in The United Kingdom in 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/forecasts/1304376/waitrose-online-grocery-delivery-brand-profile-in-the-united-kingdom
Statista, Waitrose brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United Kingdom in 2022 Statista, https://www.statista.com/forecasts/1304376/waitrose-online-grocery-delivery-brand-profile-in-the-united-kingdom (last visited August 24, 2024)
Waitrose brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United Kingdom in 2022 [Graph], Statista, May 20, 2022. [Online]. Available: https://www.statista.com/forecasts/1304376/waitrose-online-grocery-delivery-brand-profile-in-the-united-kingdom