Gorillas brand profile in the UK 2023
How high is the brand awareness of Gorillas in the UK?
When it comes to online grocery delivery users, brand awareness of Gorillas is at 29 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gorillas in the UK?
In total, 4 percent of UK online grocery delivery users say they like Gorillas. However, in actuality, among the 29 percent of UK respondents who know Gorillas, 14 percent of people like the brand.
What is the usage share of Gorillas in the UK?
All in all, 2 percent of online grocery delivery users in the UK use Gorillas. That means, of the 29 percent who know the brand, 7 percent use them.
How loyal are the customers of Gorillas?
Around 1 percent of online grocery delivery users in the UK say they are likely to use Gorillas again. Set in relation to the 2 percent usage share of the brand, this means that 50 percent of their customers show loyalty to the brand.
What's the buzz around Gorillas in the UK?
In November 2023, about 3 percent of UK online grocery delivery users had heard about Gorillas in the media, on social media, or in advertising over the past four weeks. Of the 29 percent who know the brand, that's 10 percent, meaning at the time of the survey there's little buzz around Gorillas in the UK.
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