Abel and Cole brand profile in the UK 2022
How high is the brand awareness of Abel and Cole in the UK?
When it comes to online grocery delivery users, brand awareness of Abel and Cole is at 33% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Abel and Cole in the UK?
In total, 5% of UK online grocery delivery users say they like Abel and Cole. However, in actuality, among the 33% of UK respondents who know Abel and Cole, 15% of people like the brand.
What is the usage share of Abel and Cole in the UK?
All in all, 3% of online grocery delivery users in the UK use Abel and Cole. That means, of the 33% who know the brand, 9% use them.
How loyal are the customers of Abel and Cole?
Around 2% of online grocery delivery users in the UK say they are likely to use Abel and Cole again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Abel and Cole in the UK?
In May 2022, about 6% of UK online grocery delivery users had heard about Abel and Cole in the media, on social media, or in advertising over the past four weeks. Of the 33% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Abel and Cole in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online grocery delivery users, brand awareness of Abel and Cole is at 33% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Abel and Cole in the UK?
In total, 5% of UK online grocery delivery users say they like Abel and Cole. However, in actuality, among the 33% of UK respondents who know Abel and Cole, 15% of people like the brand.
What is the usage share of Abel and Cole in the UK?
All in all, 3% of online grocery delivery users in the UK use Abel and Cole. That means, of the 33% who know the brand, 9% use them.
How loyal are the customers of Abel and Cole?
Around 2% of online grocery delivery users in the UK say they are likely to use Abel and Cole again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Abel and Cole in the UK?
In May 2022, about 6% of UK online grocery delivery users had heard about Abel and Cole in the media, on social media, or in advertising over the past four weeks. Of the 33% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Abel and Cole in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
