Trading 212 brand profile in the UK 2022
How high is the brand awareness of Trading 212 in the UK?
When it comes to neobanking and neobrokerage users, brand awareness of Trading 212 is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Trading 212 in the UK?
In total, 13% of UK neobanking and neobrokerage users say they like Trading 212. However, in actuality, among the 39% of UK respondents who know Trading 212, 33% of people like the brand.
What is the usage share of Trading 212 in the UK?
All in all, 12% of neobanking and neobrokerage users in the UK use Trading 212. That means, of the 39% who know the brand, 31% use them.
How loyal are the customers of Trading 212?
Around 9% of neobanking and neobrokerage users in the UK say they are likely to use Trading 212 again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Trading 212 in the UK?
In May 2022, about 9% of UK neobanking and neobrokerage users had heard about Trading 212 in the media, on social media, or in advertising over the past four weeks. Of the 39% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Trading 212 in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Trading 212 is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Trading 212 in the UK?
In total, 13% of UK neobanking and neobrokerage users say they like Trading 212. However, in actuality, among the 39% of UK respondents who know Trading 212, 33% of people like the brand.
What is the usage share of Trading 212 in the UK?
All in all, 12% of neobanking and neobrokerage users in the UK use Trading 212. That means, of the 39% who know the brand, 31% use them.
How loyal are the customers of Trading 212?
Around 9% of neobanking and neobrokerage users in the UK say they are likely to use Trading 212 again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Trading 212 in the UK?
In May 2022, about 9% of UK neobanking and neobrokerage users had heard about Trading 212 in the media, on social media, or in advertising over the past four weeks. Of the 39% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Trading 212 in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
