Tandem brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of Tandem is at 27% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tandem in the UK?
In total, 5% of UK neobanking and neobrokerage users say they like Tandem. However, in actuality, among the 27% of UK respondents who know Tandem, 19% of people like the brand.
What is the usage share of Tandem in the UK?
All in all, 4% of neobanking and neobrokerage users in the UK use Tandem. That means, of the 27% who know the brand, 15% use them.
How loyal are the customers of Tandem?
Around 2% of neobanking and neobrokerage users in the UK say they are likely to use Tandem again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Tandem in the UK?
In May 2022, about 3% of UK neobanking and neobrokerage users had heard about Tandem in the media, on social media, or in advertising over the past four weeks. Of the 27% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Tandem in the UK.
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