Saxo Markets brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of Saxo Markets is at 22% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Saxo Markets in the UK?
In total, 4% of UK neobanking and neobrokerage users say they like Saxo Markets. However, in actuality, among the 22% of UK respondents who know Saxo Markets, 18% of people like the brand.
What is the usage share of Saxo Markets in the UK?
All in all, 2% of neobanking and neobrokerage users in the UK use Saxo Markets. That means, of the 22% who know the brand, 9% use them.
How loyal are the customers of Saxo Markets?
Around 1% of neobanking and neobrokerage users in the UK say they are likely to use Saxo Markets again. Set in relation to the 2% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Saxo Markets in the UK?
In May 2022, about 3% of UK neobanking and neobrokerage users had heard about Saxo Markets in the media, on social media, or in advertising over the past four weeks. Of the 22% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Saxo Markets in the UK.
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