Pockit brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of Pockit is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pockit in the UK?
In total, 5% of UK neobanking and neobrokerage users say they like Pockit. However, in actuality, among the 28% of UK respondents who know Pockit, 18% of people like the brand.
What is the usage share of Pockit in the UK?
All in all, 5% of neobanking and neobrokerage users in the UK use Pockit. That means, of the 28% who know the brand, 18% use them.
How loyal are the customers of Pockit?
Around 3% of neobanking and neobrokerage users in the UK say they are likely to use Pockit again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Pockit in the UK?
In May 2022, about 4% of UK neobanking and neobrokerage users had heard about Pockit in the media, on social media, or in advertising over the past four weeks. Of the 28% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Pockit in the UK.
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