Monese brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of Monese is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monese in the UK?
In total, 9% of UK neobanking and neobrokerage users say they like Monese. However, in actuality, among the 44% of UK respondents who know Monese, 20% of people like the brand.
What is the usage share of Monese in the UK?
All in all, 7% of neobanking and neobrokerage users in the UK use Monese. That means, of the 44% who know the brand, 16% use them.
How loyal are the customers of Monese?
Around 4% of neobanking and neobrokerage users in the UK say they are likely to use Monese again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Monese in the UK?
In May 2022, about 9% of UK neobanking and neobrokerage users had heard about Monese in the media, on social media, or in advertising over the past four weeks. Of the 44% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Monese in the UK.
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