IG brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of IG is at 30% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IG in the UK?
In total, 6% of UK neobanking and neobrokerage users say they like IG. However, in actuality, among the 30% of UK respondents who know IG, 20% of people like the brand.
What is the usage share of IG in the UK?
All in all, 7% of neobanking and neobrokerage users in the UK use IG. That means, of the 30% who know the brand, 23% use them.
How loyal are the customers of IG?
Around 3% of neobanking and neobrokerage users in the UK say they are likely to use IG again. Set in relation to the 7% usage share of the brand, this means that 43% of their customers show loyalty to the brand.
What's the buzz around IG in the UK?
In May 2022, about 4% of UK neobanking and neobrokerage users had heard about IG in the media, on social media, or in advertising over the past four weeks. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around IG in the UK.
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