Freetrade brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of Freetrade is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Freetrade in the UK?
In total, 15% of UK neobanking and neobrokerage users say they like Freetrade. However, in actuality, among the 44% of UK respondents who know Freetrade, 34% of people like the brand.
What is the usage share of Freetrade in the UK?
All in all, 14% of neobanking and neobrokerage users in the UK use Freetrade. That means, of the 44% who know the brand, 32% use them.
How loyal are the customers of Freetrade?
Around 9% of neobanking and neobrokerage users in the UK say they are likely to use Freetrade again. Set in relation to the 14% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around Freetrade in the UK?
In May 2022, about 11% of UK neobanking and neobrokerage users had heard about Freetrade in the media, on social media, or in advertising over the past four weeks. Of the 44% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Freetrade in the UK.
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