How high is the brand awareness of Freetrade in the UK? When it comes to neobanking and neobrokerage users, brand awareness of Freetrade is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Freetrade in the UK? In total, 15% of UK neobanking and neobrokerage users say they like Freetrade. However, in actuality, among the 44% of UK respondents who know Freetrade, 34% of people like the brand.
What is the usage share of Freetrade in the UK? All in all, 14% of neobanking and neobrokerage users in the UK use Freetrade. That means, of the 44% who know the brand, 32% use them.
How loyal are the customers of Freetrade? Around 9% of neobanking and neobrokerage users in the UK say they are likely to use Freetrade again. Set in relation to the 14% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around Freetrade in the UK? In May 2022, about 11% of UK neobanking and neobrokerage users had heard about Freetrade in the media, on social media, or in advertising over the past four weeks. Of the 44% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Freetrade in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Freetrade brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to neobanking & neobrokerage, which of the following brands do you like?"
Brand usage: "When it comes to neobanking & neobrokerage, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to neobanking & neobrokerage, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (May 20, 2022). Freetrade brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1304349/freetrade-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista. "Freetrade brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022." Chart. May 20, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1304349/freetrade-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista. (2022). Freetrade brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1304349/freetrade-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista. "Freetrade Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Neobanking and Neobrokerage Users in The United Kingdom in 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/forecasts/1304349/freetrade-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista, Freetrade brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022 Statista, https://www.statista.com/forecasts/1304349/freetrade-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom (last visited December 23, 2024)
Freetrade brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022 [Graph], Statista, May 20, 2022. [Online]. Available: https://www.statista.com/forecasts/1304349/freetrade-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom