Atom Bank brand profile in the UK 2022
How high is the brand awareness of Atom Bank in the UK?
When it comes to neobanking and neobrokerage users, brand awareness of Atom Bank is at 38% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Atom Bank in the UK?
In total, 9% of UK neobanking and neobrokerage users say they like Atom Bank. However, in actuality, among the 38% of UK respondents who know Atom Bank, 24% of people like the brand.
What is the usage share of Atom Bank in the UK?
All in all, 5% of neobanking and neobrokerage users in the UK use Atom Bank. That means, of the 38% who know the brand, 13% use them.
How loyal are the customers of Atom Bank?
Around 4% of neobanking and neobrokerage users in the UK say they are likely to use Atom Bank again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Atom Bank in the UK?
In May 2022, about 6% of UK neobanking and neobrokerage users had heard about Atom Bank in the media, on social media, or in advertising over the past four weeks. Of the 38% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Atom Bank in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Atom Bank is at 38% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Atom Bank in the UK?
In total, 9% of UK neobanking and neobrokerage users say they like Atom Bank. However, in actuality, among the 38% of UK respondents who know Atom Bank, 24% of people like the brand.
What is the usage share of Atom Bank in the UK?
All in all, 5% of neobanking and neobrokerage users in the UK use Atom Bank. That means, of the 38% who know the brand, 13% use them.
How loyal are the customers of Atom Bank?
Around 4% of neobanking and neobrokerage users in the UK say they are likely to use Atom Bank again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Atom Bank in the UK?
In May 2022, about 6% of UK neobanking and neobrokerage users had heard about Atom Bank in the media, on social media, or in advertising over the past four weeks. Of the 38% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Atom Bank in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
