Wise brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of Wise is at 35% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wise in the UK?
In total, 7% of UK neobanking and neobrokerage users say they like Wise. However, in actuality, among the 35% of UK respondents who know Wise, 20% of people like the brand.
What is the usage share of Wise in the UK?
All in all, 6% of neobanking and neobrokerage users in the UK use Wise. That means, of the 35% who know the brand, 17% use them.
How loyal are the customers of Wise?
Around 5% of neobanking and neobrokerage users in the UK say they are likely to use Wise again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Wise in the UK?
In May 2022, about 5% of UK neobanking and neobrokerage users had heard about Wise in the media, on social media, or in advertising over the past four weeks. Of the 35% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Wise in the UK.
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