Vivera brand profile in the UK 2022
How high is the brand awareness of Vivera in the UK?
When it comes to meat substitutes users, brand awareness of Vivera is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivera in the UK?
In total, 7% of UK meat substitutes users say they like Vivera. However, in actuality, among the 28% of UK respondents who know Vivera, 25% of people like the brand.
What is the usage share of Vivera in the UK?
All in all, 10% of meat substitutes users in the UK use Vivera. That means, of the 28% who know the brand, 36% use them.
How loyal are the customers of Vivera?
Around 8% of meat substitutes users in the UK say they are likely to use Vivera again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Vivera in the UK?
In May 2022, about 3% of UK meat substitutes users had heard about Vivera in the media, on social media, or in advertising over the past four weeks. Of the 28% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Vivera in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Vivera is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivera in the UK?
In total, 7% of UK meat substitutes users say they like Vivera. However, in actuality, among the 28% of UK respondents who know Vivera, 25% of people like the brand.
What is the usage share of Vivera in the UK?
All in all, 10% of meat substitutes users in the UK use Vivera. That means, of the 28% who know the brand, 36% use them.
How loyal are the customers of Vivera?
Around 8% of meat substitutes users in the UK say they are likely to use Vivera again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Vivera in the UK?
In May 2022, about 3% of UK meat substitutes users had heard about Vivera in the media, on social media, or in advertising over the past four weeks. Of the 28% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Vivera in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
