How high is the brand awareness of Taifun in the UK? When it comes to meat substitutes users, brand awareness of Taifun is at 19% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Taifun in the UK? In total, 3% of UK meat substitutes users say they like Taifun. However, in actuality, among the 19% of UK respondents who know Taifun, 16% of people like the brand.
What is the usage share of Taifun in the UK? All in all, 4% of meat substitutes users in the UK use Taifun. That means, of the 19% who know the brand, 21% use them.
How loyal are the customers of Taifun? Around 2% of meat substitutes users in the UK say they are likely to use Taifun again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Taifun in the UK? In May 2022, about 3% of UK meat substitutes users had heard about Taifun in the media, on social media, or in advertising over the past four weeks. Of the 19% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Taifun in the UK.
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Taifun brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (May 20, 2022). Taifun brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1304337/taifun-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. "Taifun brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022." Chart. May 20, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1304337/taifun-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. (2022). Taifun brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1304337/taifun-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. "Taifun Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Meat Substitutes Users in The United Kingdom in 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/forecasts/1304337/taifun-meat-substitutes-brand-profile-in-the-united-kingdom
Statista, Taifun brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022 Statista, https://www.statista.com/forecasts/1304337/taifun-meat-substitutes-brand-profile-in-the-united-kingdom (last visited December 23, 2024)
Taifun brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022 [Graph], Statista, May 20, 2022. [Online]. Available: https://www.statista.com/forecasts/1304337/taifun-meat-substitutes-brand-profile-in-the-united-kingdom