Lightlife brand profile in the UK 2022
How high is the brand awareness of Lightlife in the UK?
When it comes to meat substitutes users, brand awareness of Lightlife is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lightlife in the UK?
In total, 6% of UK meat substitutes users say they like Lightlife. However, in actuality, among the 21% of UK respondents who know Lightlife, 29% of people like the brand.
What is the usage share of Lightlife in the UK?
All in all, 5% of meat substitutes users in the UK use Lightlife. That means, of the 21% who know the brand, 24% use them.
How loyal are the customers of Lightlife?
Around 3% of meat substitutes users in the UK say they are likely to use Lightlife again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Lightlife in the UK?
In May 2022, about 4% of UK meat substitutes users had heard about Lightlife in the media, on social media, or in advertising over the past four weeks. Of the 21% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Lightlife in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Lightlife is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lightlife in the UK?
In total, 6% of UK meat substitutes users say they like Lightlife. However, in actuality, among the 21% of UK respondents who know Lightlife, 29% of people like the brand.
What is the usage share of Lightlife in the UK?
All in all, 5% of meat substitutes users in the UK use Lightlife. That means, of the 21% who know the brand, 24% use them.
How loyal are the customers of Lightlife?
Around 3% of meat substitutes users in the UK say they are likely to use Lightlife again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Lightlife in the UK?
In May 2022, about 4% of UK meat substitutes users had heard about Lightlife in the media, on social media, or in advertising over the past four weeks. Of the 21% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Lightlife in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
