How high is the brand awareness of Impossible in the UK? When it comes to meat substitutes users, brand awareness of Impossible is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Impossible in the UK? In total, 9% of UK meat substitutes users say they like Impossible. However, in actuality, among the 28% of UK respondents who know Impossible, 32% of people like the brand.
What is the usage share of Impossible in the UK? All in all, 9% of meat substitutes users in the UK use Impossible. That means, of the 28% who know the brand, 32% use them.
How loyal are the customers of Impossible? Around 6% of meat substitutes users in the UK say they are likely to use Impossible again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Impossible in the UK? In May 2022, about 7% of UK meat substitutes users had heard about Impossible in the media, on social media, or in advertising over the past four weeks. Of the 28% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Impossible in the UK.
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Impossible brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (May 20, 2022). Impossible brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1304330/impossible-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. "Impossible brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022." Chart. May 20, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1304330/impossible-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. (2022). Impossible brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1304330/impossible-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. "Impossible Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Meat Substitutes Users in The United Kingdom in 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/forecasts/1304330/impossible-meat-substitutes-brand-profile-in-the-united-kingdom
Statista, Impossible brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022 Statista, https://www.statista.com/forecasts/1304330/impossible-meat-substitutes-brand-profile-in-the-united-kingdom (last visited August 25, 2024)
Impossible brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022 [Graph], Statista, May 20, 2022. [Online]. Available: https://www.statista.com/forecasts/1304330/impossible-meat-substitutes-brand-profile-in-the-united-kingdom