Impossible brand profile in the UK 2022
How high is the brand awareness of Impossible in the UK?
When it comes to meat substitutes users, brand awareness of Impossible is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Impossible in the UK?
In total, 9% of UK meat substitutes users say they like Impossible. However, in actuality, among the 28% of UK respondents who know Impossible, 32% of people like the brand.
What is the usage share of Impossible in the UK?
All in all, 9% of meat substitutes users in the UK use Impossible. That means, of the 28% who know the brand, 32% use them.
How loyal are the customers of Impossible?
Around 6% of meat substitutes users in the UK say they are likely to use Impossible again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Impossible in the UK?
In May 2022, about 7% of UK meat substitutes users had heard about Impossible in the media, on social media, or in advertising over the past four weeks. Of the 28% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Impossible in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Impossible is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Impossible in the UK?
In total, 9% of UK meat substitutes users say they like Impossible. However, in actuality, among the 28% of UK respondents who know Impossible, 32% of people like the brand.
What is the usage share of Impossible in the UK?
All in all, 9% of meat substitutes users in the UK use Impossible. That means, of the 28% who know the brand, 32% use them.
How loyal are the customers of Impossible?
Around 6% of meat substitutes users in the UK say they are likely to use Impossible again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Impossible in the UK?
In May 2022, about 7% of UK meat substitutes users had heard about Impossible in the media, on social media, or in advertising over the past four weeks. Of the 28% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Impossible in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
