Field Roast brand profile in the UK 2022
How high is the brand awareness of Field Roast in the UK?
When it comes to meat substitutes users, brand awareness of Field Roast is at 23% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Field Roast in the UK?
In total, 5% of UK meat substitutes users say they like Field Roast. However, in actuality, among the 23% of UK respondents who know Field Roast, 22% of people like the brand.
What is the usage share of Field Roast in the UK?
All in all, 5% of meat substitutes users in the UK use Field Roast. That means, of the 23% who know the brand, 22% use them.
How loyal are the customers of Field Roast?
Around 3% of meat substitutes users in the UK say they are likely to use Field Roast again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Field Roast in the UK?
In May 2022, about 6% of UK meat substitutes users had heard about Field Roast in the media, on social media, or in advertising over the past four weeks. Of the 23% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Field Roast in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Field Roast is at 23% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Field Roast in the UK?
In total, 5% of UK meat substitutes users say they like Field Roast. However, in actuality, among the 23% of UK respondents who know Field Roast, 22% of people like the brand.
What is the usage share of Field Roast in the UK?
All in all, 5% of meat substitutes users in the UK use Field Roast. That means, of the 23% who know the brand, 22% use them.
How loyal are the customers of Field Roast?
Around 3% of meat substitutes users in the UK say they are likely to use Field Roast again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Field Roast in the UK?
In May 2022, about 6% of UK meat substitutes users had heard about Field Roast in the media, on social media, or in advertising over the past four weeks. Of the 23% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Field Roast in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
