In 2024, online food delivery users in Europe were forecast to reach about 270 million for meal delivery and around 193 million for grocery delivery. Overall, both segments are expected to see their user base increase in the coming years, reaching an estimated 313 million meal delivery users and 243 million grocery delivery users.
Transatlantic competition
Europe was the second largest region for online food delivery users in 2024, ranking after the populous continent of Asia. Notably, Europe’s share of global online food delivery users surpassed that of North America, another key market for food delivery companies. Many of them are headquartered in Europe, competing head-to-head with U.S.-based companies. In fact, the leading online food delivery company worldwide is U.S.-based Uber Eats, followed closely in second place by Berlin-based Delivery Hero.
Delivery Hero: a global titan from Berlin
With annual revenues reaching nearly ten billion euros in 2023, Delivery Hero extended its consumer reach far and wide beyond its home base. Its extensive brand portfolio includes PedidosYa, foodpanda, talabat, Yemeksepeti, and Glov, among others. In 2023, the two most lucrative regions for the company were Asia and the Middle East and North Africa (MENA), a stunning testament to the global reach the Berlin-based company has achieved in recent years.
Number of users of the online food delivery market in Europe from 2018 to 2028, by segment
(in million users)
Characteristic
Meal Delivery
Grocery Delivery
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Data provided by Statista Market Insights are estimates.
Definition:
Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.
Structure:
The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).
Additional Information:
Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.
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Statista. (June 19, 2024). Number of users of the online food delivery market in Europe from 2018 to 2028, by segment (in million users) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/forecasts/1297721/users-online-food-delivery-europe
Statista. "Number of users of the online food delivery market in Europe from 2018 to 2028, by segment (in million users)." Chart. June 19, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/forecasts/1297721/users-online-food-delivery-europe
Statista. (2024). Number of users of the online food delivery market in Europe from 2018 to 2028, by segment (in million users). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/forecasts/1297721/users-online-food-delivery-europe
Statista. "Number of Users of The Online Food Delivery Market in Europe from 2018 to 2028, by Segment (in Million Users)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/forecasts/1297721/users-online-food-delivery-europe
Statista, Number of users of the online food delivery market in Europe from 2018 to 2028, by segment (in million users) Statista, https://www.statista.com/forecasts/1297721/users-online-food-delivery-europe (last visited July 22, 2024)
Number of users of the online food delivery market in Europe from 2018 to 2028, by segment (in million users) [Graph], Statista, June 19, 2024. [Online]. Available: https://www.statista.com/forecasts/1297721/users-online-food-delivery-europe