Gen Z beauty & personal care purchase criteria in the United States 2021

Published by
Alexander Kunst,
Mar 16, 2022
The displayed data on Gen Z purchase criteria for cosmetics and body care products shows results of the GCS Special Sustainable Consumption, conducted in the United States in 2021. Some 53 percent of Generation Z respondents stated that to them, price is particularly important when buying cosmetics or body care products.

Generation Z purchase criteria for cosmetics and body care products in the United States in 2021

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Number of respondents

205 respondents

Age group

16 years and older

Supplementary notes

During the survey, the question was phrased as follows: "Which of the following criteria are particularly important to you when buying cosmetics and body care products?"

Multiple answers were possible.

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Market overview

6

Consumption

7

Body care products

8

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6

Leading companies

6

International trade

7

Consumer behavior

5

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Topics

Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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